Core Value of Sharing and Feedback; Punk and Alternative Rock are Our Strengths.
Fire On Music, established in August 2015, was formed by a group of four team members of the Fire Ex. With seventeen years of experience in the management of the Fire Ex., Fire On Music attempts to challenge greater innovative approaches through cooperation and collaboration with different teams, and aims to become a brand capable of having a positive impact on the market and environment. In 2016, we led the Fire Ex. from the initial release of album to the ONE FIRE DAY concert with more than ten thousand fans participated in the event, establishing a new milestone in the independent music sector in Taiwan. In 2017, we further released the “Fire Ex. – Begin The Second Half” and Enno Cheng – Pluto” albums and launched two series of tour events of “World Tour” and “Trip to Pluto”, pushing the two teams of artists under the company’s brand to another higher level.
In addition to the businesses of artist agency and album release, Fire On Music also takes the role in numerous event planning and production: we have planned and executed “2017 FIREBALL Fest.”; 2016 Megaport Festival with “Ocean Wave” stage; Freedom of Speech Day “My Statement Concert”; “Far East Union” of three nations of Taiwan, Japan and Korea joint tour; “Tiger Wander Festival” from Chocolate Tiger Band; and organized the concert of “Spread Hope and Genki Northeast” and baseball exchange game entrusted by Miyako Shi, Iwate Ken, Japan.
In the “2017 FIREBALL Fest.” organized by the Fire Ex. and Fire On Music, we invited 40 bands, including Sum 41 from Canada, MONGOL 800, BRAHMAN from Japan, hyukoh from Korea, Supper Moment from Hong Kong, Fire Extinguisher, Flesh Juicer from Taiwan, etc., and attracted nearly 8,000 fans to participate in the music festival. We look forward to allow FIREBALL to become an international music festival brand for punk/metal/alternative rock music of the greatest scale in Taiwan.
In 2018, we officially established the online store “FIRE ON SHOP”, and we look forward to share the passion and joy of music with all music fans.
We believe that FIRE ON MUSIC will be “Greater & Better”. In the future, we look forward to cooperate with more different outstanding teams, to implement greater creativities and to contribute our effort to the modern music environment.
Management
FIRE ON MUSIC, established in August 2015, was formed by a group of band members of the Fire Extinguisher Band.
Through collaboration with different bands in the industry, “FIRE ON MUSIC” continues to challenge greater innovative approaches and aims to become a brand capable of having a positive impact on the market and environment.
Artist Management & Planning：
Since we are also artists with extensive experience, we are able to understand other artists and to strengthen communication based on the establishment of trust.
FIRE ON MUSIC always maintains flexibility and room for cooperation, in order to create the most appropriate cooperation method for musicians of different needs in the field of independent music bands. We are able to provide recommendations based on our own planning and curation experience. In addition, we also provide resources for essential aspects in order to allow a new generation of musicians and artists to have greater opportunities of performance development, thereby making the modern music market more interesting and creating music of greater diversity.
Production
Music Brand with Production Capability
- In 2016, Fire Ex.’s ON FIRE DAY Music Concert with over ten thousand people – First music concert held in a baseball stadium and attended by more than ten thousand people in Taiwan
- In 2017, released the “Attack on Second Half” album by Fire Ex. and “Pluto” album by Enno Cheng
- In 2017, challenged the music festival curated by a music band for the first time – FIREBALL Fest, awarded the title of Five Star Music Festival
- In 2019, released the album “Unsung Hero” by Fire EX. and “Uranus” by Enno Cheng. Organized the 3000-person music concert of Uranus. Organized and moved the 2nd year of FIREBALL Fest to Taoyuan International Baseball Stadium and set a remarkable record of the greatest number of audience members for music festival events in Taiwan.
- 2015-2019 Far East Union for four consecutive years of online cross-border curation with online connections of Japan, Korea, and Hong Kong (Hong Kong online connection in 2019 only).
Curation
Fire Production：
Five Star & Zero Negative Critics Music Festival Attended by More Than Ten
Thousands People – FIREBALL Fest
First music festival curated by a music band in Taiwan – FIREBALL Fest
In 2019, the 2nd year of FIREBALL Fest moved to Taoyuan International Baseball Stadium and set a remarkable record for the greatest number of audience members for music festival events in Taiwan, along with a record for entirely electronic payments for the event.
The number of audience members increased from the medium size music festival of 12,000 people for the first year of the event to the record high of 20,000 people in the second year of the event.
Program full of surprises, dream team with solid background
In 2017, we invited 40 bands for the event, including Sum 41 from Canada, MONGOL 800, BRAHMAN from Japan, hyukoh from Korea, Supper Moment from Hong Kong, Fire EX. and Flesh Juicer from Taiwan, etc.
In 2019, for the 2nd year of the FIREBALL Fest, we also invited 40 bands to attend the event, including the legendary return of ELLEGARDEN from Japan, Japanese Singer Kimura KAELA for her first time in Taiwan, Japan’s legendary music festival Air Jam curated band NAMBA69, and Fire EX., ChthoniC, Leo King, 9m88 from Taiwan, etc.
Channel
Self-operated Channel of FIRE ON SHOP: 43 music bands｜9,500 member
In 2018, FIRE ON MUSIC established a self-operated channel. In addition to the sale of merchandise, we also publish our own media contents of online electronic newsletters and interviews, etc, for product promotion.
Permanent Channel Partners
Chain Channels: Five major record stores, Chia Chia Record, Eslite Music
Independent Channels: Taipei – M@M, Taichung – Genkicdshop, Taipei – Long Ze Records
FIRE LAB
Jointly created by FIREBALL Entertainment and White Pony Music Studio, Fire Lab is a production base that provides professional services such as recording and rehearsal.
A comprehensive environment for the production of a large number of projects and musical works is offered right in the heart of Kaohsiung Music Center’s iconic Treble Tower Building.